01
Pill
MKT+AI
EN
The Digital Market & AI
Market + AI
01
PILLS
STRATEGY
From market understanding to measurable strategic direction.
02
Pill
BP
EN
Buyer Persona Builder
Customer intelligence
03
Pill
ABM
EN
Decision Unit Builder
Decision roles
04
Pill
PRODUCT
EN
Product Experience & Conversion
Product experience + conversion
05
Pill
SWOT
EN
SWOT Direction
Strategic direction
06
Pill
OBJECTIVES
EN
Objectives & Initiatives
Action design
07
Pill
KPI
EN
KPI Strategy Map
Measurement
02
VITAMINS
BUSINESS · MARKETING & LOYALTY
Acquire, activate, convert and retain valuable customers.
08
Vitamin
POSITIONING
EN
Competition & Positioning Lab
Competition + positioning
09
Vitamin
AUDIENCE
EN
Marketing Planning
Audience strategy + activation
10
Vitamin
CONTENT
EN
Media Content House
Content + acquisition
11
Vitamin
MQL
EN
MQL Lead Scoring & Nurturing
Demand qualification
12
Pill
SQL
EN
SQL Sales Qualified Leads & Commercial Productivity Lab
SQL + commercial productivity
13
Vitamin
CALL
EN
Call Center Management & SLA
Call center operations + SLA
14
Vitamin
NPS
EN
NPS Activation
NPS + customer activation
15
Vitamin
RFM
EN
Dynamic RFM
Loyalty + customer portfolio
16
Vitamin
HEALTH
EN
Customer Health Supervision
Portfolio health + early warning
17
Vitamin
LTV
EN
Lifetime Value & Churn Rate Planning
LTV + churn planning
03
MEDICINES
OPERATIONS
Operational control, service levels and evidence-based decisions.
04
BOOSTERS
TRANSFORMATION · DIGITAL
Understand, organise and accelerate digital transformation.
21
Booster
INTERNET
EN
Internet Dynamics
Digital ecosystems
22
Booster
METAPLAN
ES
Metaplan DOC ROI
Colaboración + digitalización
23
Booster
SYSTEMS
EN
Digital Systems Map
Systems + journey mapping
24
Booster
ECOMMERCE
EN
E-Commerce World Inside Sheet
Product intelligence + online sales
05
AI BOOSTERS
AI · CONNECTIONS
Prompting, n8n, automation and digital asset generation.